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What did we achieve?

Facebook Ads

7.73x ROAS

Info Product Challenges:

??This client been running ads for 2-3 months on their own but only achieving 1-2 ROAS

??Their target audiences were too broad

??Poor customer avatars

The Strategy

☝?We built a complete Facebook ads funnel and for TOF, we decided to test out 15 different audiences.

☝?Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

☝?Initial strategy session and discovery

☝?Ideal customer avatar planning and creation

☝?Brand messaging strategy

☝?Landing/Squeeze page creation and optimization

☝?Used several retargeting with intriguing offers at the middle of the funnel

☝?Used several re-engagement campaigns to increase the lifetime value of their customers

☝?Sent out exclusive offers for those still on the fence of buying

☝?Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

Within 3 month of launching, we were achieving an average 3-4x ROAS

Now 9 months in, we ere achieving 7.73x ROAS but the winning campaign is hitting almost 9x ROAS.

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