Financial product Challenges:

??This client was a startup, he did ran some ad but no result and had very little to no information about their target audience

??They didn’t have their ideal customer avatars built and blank on their message and creatives

The Strategy

☝?We built a complete Facebook ads funnel and for TOF, we decided to test out 10 different audiences.

☝?Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

☝?Initial strategy session and discovery

☝?Ideal customer avatar planning and creation

☝?Brand messaging strategy

☝?Landing page creation and optimization

☝?Built a full-Facebook funnel

☝?Targeted 10 different cold audiences at the top of the funnel

☝?Used retargeting with intriguing offers at the middle of the funnel

☝?Used re-engagement campaigns to increase the lifetime value of their customers

☝?Sent out exclusive offers for those still on the fence of buying

☝?Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

✅Within 1 month of launching, we were achieving 2.14x ROAS

✅At the end of our 2nd month, we were easily achieving 6.04x ROAS