Financial product Challenges:

👉🏻This client was a startup, he did ran some ad but no result and had very little to no information about their target audience

👉🏻They didn’t have their ideal customer avatars built and blank on their message and creatives

The Strategy

☝🏼We built a complete Facebook ads funnel and for TOF, we decided to test out 10 different audiences.

☝🏼Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

☝🏼Initial strategy session and discovery

☝🏼Ideal customer avatar planning and creation

☝🏼Brand messaging strategy

☝🏼Landing page creation and optimization

☝🏼Built a full-Facebook funnel

☝🏼Targeted 10 different cold audiences at the top of the funnel

☝🏼Used retargeting with intriguing offers at the middle of the funnel

☝🏼Used re-engagement campaigns to increase the lifetime value of their customers

☝🏼Sent out exclusive offers for those still on the fence of buying

☝🏼Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

✅Within 1 month of launching, we were achieving 2.14x ROAS

✅At the end of our 2nd month, we were easily achieving 6.04x ROAS