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What did we achieve?

Facebook Ads

2.81x ROAS

Women accessories store Challenges:

??New store, everything have to build from scratch

??They didn’t have their ideal customer avatars built and blank on their message and creatives

The Strategy

☝?We built a complete Facebook ads funnel and for TOF, we decided to test out 6 different audiences.

☝?Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend

☝?Initial strategy session and discovery

☝?Ideal customer avatar planning and creation

☝?Brand messaging strategy

☝?Used retargeting with intriguing offers at the middle of the funnel

☝?Sent out exclusive offers for those still on the fence of buying

☝?Used our battle-tested scaling method to maximize ROAS at the TOF

The Results

Within 1 month of launching, we were achieving 1.53x ROAS

At the end of our 2nd month, we were achieving 2.83x ROAS

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