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Campaign Planning

Just like any other service, we take our time to evaluate your business, your objectives, and to understand your audience. This helps us to develop the best possible plan to approach your target audience. We then share a comprehensive campaign plan with you for your approval.

Bullet-Proof Targeting

Instagram is part of the Facebook family and comes with a lot of ways to find and target your audience. If you have seen success with Facebook ads then Instagram is going to be a step ahead for you. You will see a decrease in costs and an increase in the results.

For Instagram advertising, we can use your email lists, customer lists, and also your Facebook tracking pixel on your site to target your preferred audience. The targeting options on Instagram are as robust as Facebook.

Campaign Testing

We make sure to keep testing the ad creatives, the audiences as well as the objectives as we progress through your ad account. We allocate a certain budget just for testing purposes to make sure that we find new opportunities to get better results for your ad spend.

Optimization

Optimization process helps in improving the performance of your ads on Instagram. The process includes increasing your ad budget, adjusting your target audience, replacing the ad creatives and many other things. We continuously keep auditing the performance of your ad account and keep looking for better opportunities to meet your business goals and hit your targets.

Scaling Campaigns

Successful campaign scaling depends upon several factors including your target CPA, your target countries, your available budget and most importantly the data available for us to push the scaling process. Our scaling process is driven by the data and then we consider other things mentioned above. 

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